◼ DEKART Advertising Screens, Monitors and Touch Kiosks for the Ad Business
The fight for customer attention is won in seconds. Static posters and paper menus are giving way to bright, dynamic and smart tech. An advertising screen, a video totem or an interactive kiosk is becoming the central element of consumer communication. DEKART offers a full range of digital communication kit — from classic advertising monitors to cutting-edge Smart Mirror. In this article we'll look at how different screen types help you earn, catch attention and build customer loyalty, plus why market leaders trust DEKART gear.
Monitors and video screens for advertising and marketing serve several directions. Slim, stylish digital ad monitors are perfect for advertising in shopping centres, stations, metros, museums, pubs, clubs and restaurants. Outdoor advertising screens are actively replacing ordinary ad structures with paper posters. Digital signage tech for transport shows up in public transport as ad TVs in buses, ad monitors in taxis, info boards on trains, video info units in buses, TVs in the metro. Indoor TV systems give real-time info on current promotions, events and show entertainment content.
Contents
- Info and advertising screens — digital signage classics.
- Interactive and touch systems — engagement and navigation.
- Specialised solutions — for outdoors, menus and non-standard tasks.
- How to choose DEKART equipment — practical tips.
1. Info and advertising screens: the Digital Signage classics
This is the backbone of any digital communications system. These units broadcast content, catch attention for promotions, brand or info. They run 24/7 and have boosted brightness and reliability compared with consumer TVs. Commercial screens, LCD LED panels, displays from DEKART deliver a crystal-clear picture in any conditions.
Advertising monitors (landscape and portrait)
Ideal for sales floors and lobbies. Portrait mode (a vertical digital poster) lets you show full-length clothing or long lists of offers. British retailer Marks & Spencer, for instance, actively uses DEKART portrait screens for in-store navigation, which lifts cross-selling.
Video totem (floor-standing vertical screen)
A standalone solution for waiting areas, entrance zones and reception desks. Catches visitors' attention from the first second. The Hilton hotel chain uses these totems to greet guests and inform them about add-on services, which grew SPA service sales by 15%.
Video wall
An impressive tool for building a sense of presence. Used in showrooms, exhibition centres and the reception areas of big companies. Carmaker Tesla uses DEKART video walls in its showrooms to showcase vehicle capabilities in high resolution, sharply boosting the emotional effect.
Ultra-wide and strip displays
Non-standard form factors for creative work. Fitted above information points, in transport hubs or on store shelves to highlight a specific product category.
Earning directly from advertising
Install a network of screens for advertising in high-footfall spots (malls, business centres) and you can sell ad airtime to local brands, paying for the kit within a few months.
2. Interactive and touch systems: engagement and service
If an advertising screen works to attract, a touch screen and interactive panels work to hold and deepen engagement. DEKART interactive touch systems turn a passive observer into an active user, which multiplies brand recall and loyalty.
Touch kiosk (info kiosk)
A multi-function unit for enquiries, ordering services and payment. At Amsterdam Airport Schiphol, DEKART kiosks let passengers self-check-in and find their gate, easing staff load.
Interactive table
A revolutionary solution for museums, showrooms and sales offices. Several users can interact with content at once. The London Science Museum uses DEKART tables to show interactive maps, which drew 40% more visitors to the exhibit.
Interactive panel (interactive flat panel)
Indispensable in meeting rooms and classrooms. Replaces marker boards and projectors, letting you run presentations and brainstorms at a new level. Big corporations like Samsung equip their training centres with these panels for effective staff training.
Wayfinding and info kiosk
Saves visitors in big malls, hospitals and campuses. Helps plot a route to the right spot, improving the customer experience and enabling movement analytics.
Touch video totem and totem
A hybrid of ad carrier and info desk. A visitor sees a bright ad and can immediately tap the screen to learn more, leave a request or plot a route to the store.
3. Specialised solutions: for outdoors, kitchens and the premium segment
Beyond all-round screens, DEKART offers highly specialised devices built for specific business tasks in tough conditions or for creating a wow effect.
Outdoor screens and monitors
Engineered for direct sun, rain and temperature swings. They come with high brightness (ultra-bright) and vandal protection. Fast-food chains like McDonald's use DEKART outdoor menu boards in drive-thru zones so drivers can order easily even on a sunny day, speeding up service and lifting the average basket.
Digital menu boards
Dynamic screens above the till or service line. Let you change prices in a flash, highlight high-margin items with animation and show appetising dish videos. Coffee chain Starbucks uses these screens to push seasonal drinks, which lifts demand for new items by 20%.
Mirror with a display (Smart Mirror)
A cutting-edge solution for fitting rooms, fitness clubs and hotels. At a Ralph Lauren clothing store, the DEKART mirror shows alternative sizes, colours and recommends accessories for the chosen item while the customer checks themselves in the mirror. That drives impulse purchases.
Advertising media players for digital signage
It's not just about the hardware — the brain matters too. DEKART media players deliver stable broadcasting and remote management of the whole screen network, which is critical for scaling a business.
4. How to pick the perfect screen for your tasks
Choosing the right kit is the key to a successful project. What to look for when buying an advertising TV or interactive panel? DEKART offers products for any scenario, but it's important to understand the use context.
Placement and brightness
For outdoors or a sunlit window you need outdoor screens with anti-glare coating and brightness from 1500 cd/m². Indoors, standard commercial models will do. Never use consumer TVs in 24/7 mode — they'll overheat fast. Choose professional DEKART series.
Interaction type
If your goal is just informing, choose non-touch screens for advertising. If you need data collection, navigation or a product catalogue, your pick is a touch monitor and display.
Form factor and design
For tight spaces, a low-footprint video totem is ideal. For an eye-catching entrance area, a video wall. For restaurants, specialised menu boards.
Screen diagonal
This drives viewing distance and content readability:
- Small format (up to 22"): for checkout zones, desktop 10-inch advertising screens for menus or 22-inch for wall mounting in lifts.
- Mid format (24"-43"): 32-inch advertising screens and 43-inch — the sweet spot for most store and office tasks.
- Large format (50"+): 55-inch advertising screens, 65-inch and giant 98-inch advertising screens go into spacious lobbies, conference rooms and large-scale installations.
Ecosystem and reliability
Choose commercial screens, LCD LED panels, displays, monitors from DEKART and you get more than a device — you get a guarantee of stable 24/7 operation, quality support and compatibility with leading CMS. Market leaders like Apple choose DEKART for its impeccable build quality and durability in their corporate stores, since any downtime is direct loss.
Other popular sizes
- 7-inch advertising screens
- 12-inch advertising screens
- 15- and 15.6-inch advertising screens
- 17-inch advertising screens
- 19- and 18.5-inch advertising screens
- 24-inch advertising screens
- 27-inch advertising screens
- 50-inch advertising screens
- 75-inch advertising screens
- 85-inch advertising screens
Why DEKART? Business upside and profit growth
Investing in professional kit pays back through higher brand awareness, a bigger average ticket (thanks to menu boards and recommendation systems) and direct income from selling ad airtime. A DEKART advertising screen is a tool that works for you 24/7, pulling in new customers and keeping existing ones. A wide range — from compact 7-inch advertising screens to monumental video walls — lets you run a project of any scale. Talk to DEKART experts to get a ready-made turnkey solution that will reliably lift your sales and audience loyalty.
