◼ Video Totems and Digital Kiosks for Shops and Supermarkets
What are video totems and why do they matter?
Video totems, or advertising displays, are standalone info and advertising screens placed in high-footfall areas — grocery supermarkets, clothing stores, electronics shops and everyday consumer goods stores. In a world of fierce competition and rising shopper expectations, video totems have become one of the key tools for catching passers-by, pushing products and promotions, and building brand loyalty.
How video totems work in shops and supermarkets
Video totems in stores are large screens with dynamic video or slideshows, pulling shoppers in with bright images and moving information. Ad video totems can show varied content: from discount and new-arrival info to detailed product descriptions and how-to-use tips.
Placing video totems in shops and supermarkets, especially in key zones — at the entrance, in display windows, at the checkout or near popular departments — lets you engage customers right at the moment they decide to buy.
Advantages of video totems in shops and supermarkets
- Catch attention — Dynamic images and video grab attention far better than static posters.
- Fast info updates — Video totems let you swap content in seconds, especially useful for chain stores.
- Higher sales and bigger basket — Placing video totems next to promoted items or popular categories lifts the average shopper's basket.
- Brand and store image boost — Video totems work on company image, presenting the brand in a modern, tech-forward light.
Main zones for placing video totems in a store
To work best, video totems should go where the maximum number of customers will see them:
- At the entrance — Video totems by the door catch shoppers right away, broadcasting promo offers and new arrivals.
- At the checkout — Video totems push add-on items, deals of the day or loyalty programme info.
- Next to promoted items — Video totems near promo shelves sharpen interest in offers.
- Inside the sales floor — Placing video totems between departments informs shoppers about related items and supports cross-selling.
What functions can video totems handle?
Video totems for shops and supermarkets cover a wide range of functions:
- Info on discounts and promotions — Video totems quickly draw attention to good deals and promo campaigns.
- Showcasing new arrivals — Screens are perfect for announcing new products, promos and exclusive offers.
- Loyalty programme support — Video totems at the checkout tell shoppers about bonus schemes and discounts for regulars.
- Instructions and video clips — Being able to broadcast how-to videos makes video totems useful for promoting complex goods.
Modern tech and content formats for video totems
For video totems, it's important to pick quality screens with high brightness, strong contrast and wide viewing angles, so the picture stays sharp in any lighting. Animation, short videos and bright images are the most effective format for catching shopper attention. At the same time, content should be concise, informative and in line with the store's marketing strategy.
DEKART video totems for shops and supermarkets are a modern solution that helps improve the shopper experience, lift sales and support the brand. They let you swap advertising messages fast, tune in to seasonal campaigns and react quickly to customer needs. Well-organised placement, smart content selection and modern tech make video totems an effective tool for retail.
