What are digital totems, and why are they important?

Digital totems, also known as digital standees or digital kiosks, are standalone advertising and information screens installed in high-traffic areas, such as supermarkets, clothing stores, electronics outlets, and other retail spaces. In today’s competitive retail landscape, where customer expectations are constantly rising, digital totems and digital kiosks serve as essential tools for capturing customer attention, promoting products, and strengthening brand loyalty.


How do digital kiosks and digital standees work in retail?

In retail settings, digital kiosks are compact screens with dynamic content designed to attract customer attention through vibrant images and rapid information updates. Digital standees can display a variety of content: from promotional messages and new product arrivals to detailed descriptions and product usage tips.

When placed strategically in stores and supermarkets—particularly at entrances, checkout zones, or near popular sections—digital totems can effectively engage customers at the moment they’re making purchase decisions.






Advantages of digital totems and digital kiosks in stores and supermarkets

  • Enhanced Customer Engagement — With dynamic images and videos, digital standees are much more engaging than static posters.
  • Instant Content Updates — Digital totems allow quick changes to displayed content, which is especially beneficial for retail chains with multiple locations.
  • Increased Sales and Average Basket Size — Placing digital kiosks near promotional items or high-demand categories can boost customer interest and increase the average transaction size.
  • Strengthening Brand Image — Digital totems not only advertise products but also help present the brand in a modern, technological light, supporting its image.





    Key areas for placing digital kiosks and digital totems in a store

    To maximize their effectiveness, digital totems and digital kiosks should be placed in high-visibility areas:

    • At the Entrance — Digital standees near store entrances attract customers' attention right away, showcasing main promotions and new products.
    • In the Checkout Zone — Digital kiosks near checkout lines can promote add-on products, limited-time discounts, or loyalty programs while customers wait.
    • Near Promotional Products — Digital totems placed near discounted items or new arrivals help guide customer decisions and increase interest in promotions.
    • Within the Sales Floor — Placing digital kiosks between departments informs customers about complementary products and encourages cross-selling.



      Functions that digital totems and digital standees can perform

      Digital kiosks and digital totems in stores and supermarkets offer a wide range of functionalities:

      • Highlighting Discounts and Promotions — Digital standees can quickly capture attention by showcasing current offers and sales.
      • Featuring New Products — Digital totems are perfect for announcing new products, promotions, and exclusive offerings.
      • Promoting Loyalty Programs — Digital kiosks placed in checkout areas can inform customers about loyalty programs, rewards, and exclusive discounts.
      • Displaying Instructions and Videos — The ability to play instructional videos makes digital totems especially useful for promoting complex products.









        Modern technology and content format for digital totems and digital kiosks

        When choosing digital kiosks, it’s essential to select high-quality screens with high brightness, contrast, and wide viewing angles for clear visuals in any lighting. Short videos, animations, and bright images are effective formats for attracting customer attention, while the content should be concise, informative, and aligned with the store’s marketing strategy.

        Digital totems and digital standees for stores and supermarkets offer a modern solution that enhances the shopping experience, increases sales, and supports brand image. They allow for quick changes to promotional messages, adaptability to seasonal campaigns, and responsiveness to customer needs. With well-placed digital kiosks, strategic content, and the use of modern technologies, digital totems become an invaluable asset in retail.


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