DEKART Advertising Screens in Pharmacies in Austria: OTC Sales Growth of 10-30% with Digital Signage
DEKART Advertising Screens in Pharmacies: OTC Sales Growth of 10-30% with Digital Signage. Retail chains and pharmacies are actively adopting digital technologies to increase sales and improve customer experience. A successful project in Austria, where 230 pharmacies were equipped with modern advertising screens, demonstrates impressive results: the share of over-the-counter (OTC) product sales increased by an average double-digit percentage. This experience confirms the effectiveness of digital signage as a powerful tool for enhancing the efficiency of retail locations.
A modern pharmacy with DEKART digital advertising screens in the customer waiting area
Austrian systems integrator Kapsch BusinessCom AG implemented a large-scale project to deploy comprehensive Digital Signage systems. The project utilized professional advertising screens and monitors, which became a key element in boosting sales and improving customer communication.
Pharmacy Transformation with DEKART Advertising Screens
Over 230 pharmacies in Austria have already experienced the benefits of using professional equipment from DEKART. The installed advertising monitors for indoor use not only attract customer attention but also serve as an effective tool for promoting products and services.
Christian Retinger, responsible for developing future markets at Kapsch, notes: "Places where people wait are ideal for Digital Signage. We know that digital information systems reach 98% of all consumers, generate significantly more attention than analog, static advertising, and that approximately three-quarters of all purchasing decisions are made at the point of sale."
DEKART equipment was selected for the project due to its reliability, high image quality, and adaptability to various operating conditions. These characteristics make it an ideal solution for retail trade, where 24/7 equipment operation is required.
A comprehensive digital signage system with DEKART advertising screens in a modern retail outlet
Multifunctionality of Advertising Screens in Retail Environments
Modern information screens and displays for indoor use perform several important functions in pharmacies and stores:
- Promotion of OTC products – dynamic advertising increases brand awareness and stimulates impulse purchases
- Information about special offers – rapid dissemination of information about promotions and discounts
- Educational content – health tips, seasonal recommendations, disease prevention information
- Loyalty enhancement – creating positive customer experience through useful content
The project with Austrian pharmacies utilized various display formats, including video stands, totems, and blinkfangs with vertical screens, which optimally fit into the space of sales floors and waiting areas.
Technical Implementation and Content Management
All installed DEKART advertising screens are managed through a cloud-based CMS system, ensuring centralized content control across all 230 locations. The technical implementation of the project included several key elements:
- Professional displays and stands for digital signage
- Specialized media players for content playback
- Cloud-based content management system with remote update capability
- Secure 4G connections for data transmission
- VPN connections for security
"We can activate our systems regardless of location immediately via plug-and-play. On the other hand, we meet important security and compliance requirements because through the respective SIM card we can uniquely identify each system via the fixed IP address in the CMS," explains Christian Retinger.
Interactive kiosk with DEKART touch screen for navigation and information retrieval in a sales area
Business Results and Prospects for Retail Networks
Pharmacies participating in the project achieved significant commercial success:
| Metric | Result |
|---|---|
| Growth in OTC product sales share | Double-digit percentage (10-30%) |
| Increase in advertising attention | 60% higher than static media |
| Target audience reach | Up to 98% of pharmacy visitors |
| Content flexibility | Instant updates across all locations |
These results confirm that investments in advertising screens, touchscreen kiosks and stands, interactive panels pay off through increased sales and improved customer experience.
Implementation Recommendations for Retail Networks
Based on the successful experience of Austrian pharmacies, key recommendations can be formulated for retail networks planning to implement digital signage:
- Choosing the right equipment – preference should be given to reliable manufacturers like DEKART, whose equipment is designed for intensive use
- Strategic placement – screens should be located in areas with maximum traffic and waiting time
- Quality content – information should be useful, relevant, and visually appealing
- Ease of management – cloud CMS systems allow for quick content updates without technical complications
- Performance measurement – it's important to track key metrics to evaluate ROI
The project with Austrian pharmacies clearly demonstrates that modern advertising screens are not just a technological novelty, but a powerful business tool capable of significantly improving the efficiency of retail locations. The successful implementation experience of DEKART systems can be scaled to other retail segments, from supermarkets to specialty stores.